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| Wake up! The plane is on fire! |
I’ve never
liked Travelodge UK’s logo. Firstly, the shape of the picture makes it look as
if the viewer is peering through an aeroplane window, not the window of a hotel
room. In the foreground of the little square, a character rendered in blue
snoozes contentedly – a peaceful, nice enough image for a company trying to
sell us a cheap night’s sleep. However, my second objection is that the little
person sleeps against a background of deep vermilion, which makes him look as
if he is sleeping in the midst of a blazing inferno. Every time I look at the
logo I can’t help but think this poor fool, dozing blissfully unaware, is going
to be shaken from his slumber at any moment by blaring fire alarms and
screaming passengers running up and down the galley of the plane, as the overwhelmed
cabin crew desperately make a futile attempt to calm the passengers and quell
the blaze. As the flames lick at him and the plane starts to nosedive, the
little blue man desperately tries to make sense of his catastrophic change of
fortune, frantically thinking what is best – to be devoured by the fire before
impact or to be spared the flames and to die on collision with the earth. As
the plane hurtles towards the ground, the little blue man panics, pleads, prays
for a way out that he knows is not there.
Poor little blue man.
